Tendr is a review reply app built by an indie cafe owner, for indie hospitality. Teach it your voice, check every draft, then copy your reply to the review platform yourself.
"Lovely flat white and the brownies were perfect. Took a while for a table on Saturday though — could do with a bit more seating."
"Thanks Sarah — really glad the brownies hit the spot. You're not wrong about Saturdays, we're looking at the layout for more tables. Come back for a quiet weekday and your next flat white's on us."
Two or three hours a week, emotional weight, inconsistent tone when you're tired. The stack of unreplied reviews quietly gets bigger.
Customers can smell a ChatGPT reply from the other side of the high street. Fake warmth hurts more than silence.
Google buries you for low engagement. TripAdvisor rewards responsive venues. Future customers read your replies before they book.
During the founding beta, paste in a recent review from the platform you already use.
Six questions, five sample drafts, and a handful of edits. Tendr learns your tone from your actual past replies.
Read Tendr's suggestion on your phone, then keep it, edit it, or ask for a different approach.
Copy the approved reply back to the review platform yourself. Nothing is posted without you.
An example 3-star cafe review. One reply uses a generic AI tone; the other shows the specific, human voice Tendr is being built to preserve.
"Thank you for your valuable feedback. We sincerely apologise for the temperature of your beverage and the cleanliness issue you experienced. We strive to deliver excellent service and have passed your feedback to our team. We hope to welcome you back soon for a better experience."
"Oof — lukewarm oat milk is on us, not you. We keep our milks fridge-cold so they shouldn't be going out like that. Honest mistake but a fair one to flag. Next one's fresh and on the house if you swing by and ask for me. — Mike"
I run The Endless Kettle in Keighley. Every Monday morning I'd open my laptop, find three new reviews, and spend an hour trying to sound warm but not soppy, apologetic but not grovelling, human but not unprofessional.
Then I tried the AI tools. They sound like a chain coffee shop apologising in corporate. My customers know me — they'd see it instantly.
So I built the tool I wanted: one that learns your actual voice, respects that indie hospitality is its own language, and gets out of your way.
— Mike, The Endless Kettle
We're starting closely with five independent hospitality owners so the product is shaped by real review replies, not guesses.
You'll train Tendr on your voice, try drafts with real reviews and tell Mike where it helps or gets in the way. There is no card required. If the pilot is useful, we'll agree the price with you before any paid continuation.
Direct Google, Facebook and TripAdvisor connections are not part of this pilot. You'll copy approved replies into the platform yourself.
The aim is for each draft to sound like you because Tendr uses your answers, past replies and edits. During the private beta, you check every draft and copy it to the review platform yourself.
The founding beta focuses on drafting: you paste a review into Tendr, then copy your approved reply back to the platform. Direct platform connections are still being explored and are not promised as part of the pilot.
Nothing. Tendr does not post replies automatically during the private beta. Your draft waits until you have checked it and chosen to post it yourself.
Yes. It's built for any owner-operator venue where reviews matter and your brand voice is part of the product. Cafes are the starting point because that's where I have the most experience, but the voice engine generalises.
Applications are open for five founding venues. There is no public launch date yet; this private beta will help decide what Tendr needs before a wider release.
Mike, owner of The Endless Kettle cafe in Keighley. I'm building Tendr in the open, using my own cafe as the testing ground. You can follow progress on the @tendrapp socials.
The pilot is free, with no card required. Mike will be in touch about fit and timing.
Thanks for telling us about your venue. Mike will be in touch about fit and timing.